To create a podcast episode it takes lot of time, you need to choose a niche, topic, script, editing, audio, captions and finally publish it
But the real problem this one episode which you created can disappear from the audience attention after few days. What if you get more value from the podcast episode which you already created instead of creating new content every day.
Start With Your Main Episode
Your main podcast episode is a piece of content.
Once your podcast episode is completed, look at the conversation and identify the sections that provides real value to the audience like answering a simple question, telling an interesting story or creating a strong reaction on the topic.
Turn Useful Moments Into Short Videos
In present digital era short videos work well when to cater the information quickly because people like to get more within less time.
For the short form videos you can take a useful 30-second or 60-second section from your podcast episode and turn them into a vertical videos. Adding captions will attract people to follow your video even when they are not listening to audio.
Just don’t randomly cut the clips from the episode. Each clip should make sense, and someone who has never watched your podcast also should understand what you are trying to convey.
Create Different Types of Content
One podcast episode can give you several content ideas.
For example, you could create:
- A short video answering one question
- A clip containing an interesting opinion
- A quick tip or surprising fact.
- A short story from the conversation
This gives you a chance to promote the same episode in different ways across different platforms without repeatedly posting the same content.
Publish Consistently
The main advantage of reusing the same content in different forms is that you don’t have to create a new content everytime you publish.
You can publish the short form videos for several days across different platforms. This gives your podcast episode more opportunities to reach people who may never watch your entire podcast.
If you want to reduce all the manual work involved in creating a podcast episode like writing the script, shooting the episode, editing it, adding audio, captions…. you can use the PodShorts AI tool which turns the ideas into podcast episodes then turns into short form clips.
One good podcast episode can give you the content which you can use for several days and make sure that each episode gives your audience something useful content.
It is important to concentrate on one episode at a time and get most of it, instead of creating new content every time.
